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What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e29/1605908102330/chapman-chow-d7dRORMYThU-unsplash.jpg Thought Leadership - What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e32/1605644942113/barchart.jpg Thought Leadership - What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e3b/1605644942122/masks.jpg Thought Leadership - What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e2c/1605644942106/redquestionmark.jpg Thought Leadership - What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e2f/1605644942110/totebag.png Thought Leadership - What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e3e/1606948553380/Bradlow_Eric.jpg Thought Leadership - What Have Marketers Learned During The Pandemic And What Role Can Analytics Play In Forecasting The ‘Next Normal’ Eric Bradlow GBK Co-Founder and Vice Dean for Analytics at the Wharton School READ MORE https://www.gbklitigation.com/thoughtleadership/whymarketingshouldplay-2enr9 monthly 0.5 2020-12-03 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e5d/1605646217683/lightbulb_3.11.jpg Thought Leadership - Why Marketing Should Play A Central Role In A Design Thinking Approach https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeedecfb9515f1123e66/1605646217696/laptop_3.11.jpg Thought Leadership - 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GBK leverages insights from cutting edge primary research and advanced analytics methodologies to develop solutions to address key questions. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caee5ecfb9515f1123d7b/1603732565836/LogosFarm.jpg Our Approach https://www.gbklitigation.com/disclosures daily 0.75 2021-03-25 https://www.gbklitigation.com/redirect daily 0.75 2021-03-25 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caeebecfb9515f1123dd2/1605814758608/Redirect.png Redirect https://www.gbklitigation.com/privacy daily 0.75 2021-03-25 https://www.gbklitigation.com/sign-up-landing daily 0.75 2021-03-25 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf15ecfb9515f11243c8/1606495242633/Illo_04.gif Sign Up Landing - thank you! Your login credentials are: gbkwhitepapers Please save your password for future us. https://www.gbklitigation.com/thegbktoolbox daily 0.75 2021-03-25 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf17ecfb9515f11243f5/1608139139987/Illo_06.gif The GBK Toolbox we love large, awkward amorphous problems. Our experienced consultants leverage proven strategic frameworks informed by insights from cutting edge primary research, marketing science, and advanced analytics to solve our clients’ most pressing business opportunities. https://www.gbklitigation.com/home daily 1.0 2021-12-10 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/60c247b0ad7f5f277ed7b9dc/1623345080785/Illo_05.jpg Home Litigation support delivered in high definition. GBK Litigation brings powerful data-driven survey research and expert witnesses to your high stakes case. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/60c0fceb7d64fa74a83de069/1623260401550/Illo_01.jpg Home Like having your own think tank. Leveraging the strengths and resources of the GBK Collective, GBK Litigation is raising the standards for litigation support consulting. At GBK Litigation, our practice is guided by experienced attorneys and survey research practitioners working hand-in-hand with academic thought leaders and business luminaries. Utilizing our approach, GBK Litigation has an unparalleled ability to provide customized solutions and achieve powerful results. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/60c0fcfb2cf7d977e88cee1b/1623260422488/Illo_02.jpg Home OUR 24/7 responsive support is tailored to the demands of litigation. And our coffee standards are quite high. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/60c0fd0eb25baa661aa1ab82/1623260438343/Illo_03.jpg Home A practice created by demand. GBK Co-Founder and Wharton School Vice Dean for Analytics, Professor Eric Bradlow is a world-renowned academic expert in statistics and analytics who has long been sought after to serve as an expert witness in connection with litigation matters. Early in GBK’s history, as our corporate marketing research and consulting business grew and we earned a reputation for providing the highest quality services and results, we recognized an opportunity to serve survey research in the litigation context with a similar high-level, tailored approach. GBK Litigation has been specifically designed to bring critical thinking and cutting-edge consumer research capabilities to complex litigation matters. We harness the brilliance of our expert network and execute in high definition to give your matter the advantages you need to present your case and rebut counter-arguments persuasively. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/60c0fd2ce8b0977f16b171f0/1632498452866/Illo_06.jpg Home We’ve been there. OUR TEAM HAS DESIGNED AND EXECUTED SURVEYS IN HUNDREDS OF STATE AND FEDERAL ACTIONS INCLUDING: Deceptive Advertising Trademark Infringement Patent Infringement Claims Substantiation Product Liability Antitrust Damages Assessment Class Actions https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/60c247c7d28efd26b058ffc6/1632498927512/Illo_04.jpg Home Compelling Expert Witnesses. Just as we have built our business strategy practice, we have carefully curated a wide network of world-renowned expert witnesses, representing the top minds in North America in marketing, economics, consumer behavior and psychology. When a client comes to us, they know that we will engage an expert who will optimally support their objectives. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b38a7300c5e36b33a86e1c/1639156436621/Eric_Bradlow.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61ae509923c19063b9d223fe/1638813899393/400-Edit+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61ae5361dfdfb5091a33c225/1638814600919/138-Edit+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61ae51505c7e416d9f3b02f0/1638814069568/360-Edit+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61ae52867db7e85450fa279f/1638814349655/446-Edit+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61ae52f2dccec939256f7208/1638814459820/323-Edit+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.gbklitigation.com/conjointwebinar daily 0.75 2021-03-25 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf1decfb9515f112447f/1608151816103/Illo_03.gif Conjoint Webinar THE POWER OF CONJOINT ANALYSIS TO PREDICT CUSTOMER BEHAVIOR On demand webinar and other resources https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf1decfb9515f1124482/1608151539344/Illo_09.jpg Conjoint Webinar In this 60 min webinar, Dr. Chris Chapman, Principal Quantitative Research Lead at Google and Professor Eric Bradlow, Vice Dean, Analytics at Wharton and GBK Collective Co-Founder share best practices to apply Conjoint Analysis and Discrete Choice Modeling to address real-world business situations including: How to optimize product and marketing decisions How to accurately predict what features, functionality and pricing are important to customers Common mistakes that companies make when applying DCM/conjoint analysis How to predict and stay ahead of competitive responses, while making the right decisions faster https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf1decfb9515f112448b/1608152782023/chrischapman.jpg Conjoint Webinar https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf1decfb9515f112448e/1608152800048/ericbradlow.jpg Conjoint Webinar https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf1decfb9515f1124491/1608152951924/Illo_01.gif Conjoint Webinar ABOUT GBK Collective Born from academics. Enlightened by data-driven research and analytics. Guided by expertise and experience. GBK Collective is a leading marketing strategy and analytics consultancy built to help clients solve complex marketing challenges. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com. https://www.gbklitigation.com/shop daily 0.75 2021-03-25 https://www.gbklitigation.com/shop/p/stanton-recipes-ed-1-68rrp-gkl7c monthly 0.5 2019-08-22 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/605caf15ecfb9515f11243b9/605caf15ecfb9515f11243bb/1566491445336/stanton-book.jpg Shop - Stanton Recipes Ed. 1 https://www.gbklitigation.com/team-profiles daily 0.75 2021-03-25 https://www.gbklitigation.com/team-profiles/luke-brodbeck monthly 0.5 2021-09-23 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b3b3ab7aa9804818f3d09c/1639166903025/446-Edit+copy.jpg Team Profiles - Luke Brodbeck - Luke Brodbeck Director Luke is a Director at GBK Collective. Throughout his career in market research, he has extensive experience in complex project management and coordination. His attention to detail is well suited for litigation work and he takes personal responsibility for the success of GBK’s engagements. Since joining the GBK Litigation team in 2016, Luke has managed some of the firm’s largest and most complex engagements. Luke is also a seasoned pre-test moderator, and has been instrumental in the development of GBK’s processes which ensure successful pre-test execution. Luke has a BS from Millersville University and continued his education at the University of Georgia focusing on marketing research. https://www.gbklitigation.com/team-profiles/jared-piraneo monthly 0.5 2021-09-23 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b3b367cbc5a720455cb531/1639166825815/323-Edit+copy.jpg Team Profiles - Jared Piraneo - Jared Piraneo Senior Vice President Jared is a Senior Vice President at GBK Collective. Throughout his career in advertising and marketing, he has gained extensive experience in survey research, automation techniques, visualization of data, and data analytics. Since joining the GBK Litigation team in 2015, Jared has led many of GBK Litigation’s biggest and most complex matters. Through his dedication to perfection and his deep knowledge of the litigation practice area, Jared has earned the trust of GBK’s most important litigation clients. Jared earned his BA from the University of Delaware. https://www.gbklitigation.com/team-profiles/jon-greenwood monthly 0.5 2021-09-23 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b3c35feb4a5d52796507fc/1639170913988/138-Edit+copy.jpg Team Profiles - Jon Greenwood - Jon Greenwood CEO & Co-Founder As CEO, Jon overseers and manages the strategic vision and performance of the GBK Collective, including GBK Litigation. His management background and expertise includes marketing, business intelligence/market research and digital media. After graduating from Tufts University and the George Washington University Law School, Jon practiced as a litigator in New York before attending the Wharton School for his MBA. After Wharton, Jon spent fifteen years leading global marketing services firms focused on business intelligence, market research, media consulting and the evolving digital ecosystem. Jon’s experience as litigator, marketing services executive, business leader and entrepreneur put him and GBK in an ideal position to respond to the market demands for litigation support services and develop the GBK Litigation practice area. Jon is a graduate of Tufts University (BA), George Washington University Law School (JD) and The Wharton School, University of Pennsylvania (MBA), where he first met his business partner, Eric Bradlow. https://www.gbklitigation.com/team-profiles/josh-spector monthly 0.5 2021-09-23 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b3b34ad9d0ea67d7c3b727/1639166797172/400-Edit+copy.jpg Team Profiles - Josh Spector - Josh Spector Managing Director, GBK LItigation Josh is the Chief Operating Officer at GBK Collective and Managing Director of GBK Litigation. As an experienced lawyer and marketing research practitioner, Josh was a natural fit to lead GBK Litigation. After graduating from the University of Michigan Law School, Josh began his career as a corporate and M&A lawyer at Clifford Chance in New York. Since leaving Clifford Chance, Josh has gained more than 15 years of experience in the market research and marketing consulting industry, primarily serving as legal counsel for some of the world’s largest and most innovative market research firms, including serving as General Counsel of Lieberman Research Worldwide (LRW) and OTX Research, and Deputy General Counsel of Ipsos and GfK. As COO at GBK Collective, Josh has ultimate responsibility for the implementation and execution of efficient and effective company operations. And as General Manager of GBK Litigation, Josh is responsible for the growth and success of the business and ensuring the highest level of client satisfaction through the flawless design, execution and delivery of projects. Josh is a graduate of Brown University and received his JD from The University of Michigan Law School. https://www.gbklitigation.com/team-profiles/eric-bradlow monthly 0.5 2021-09-23 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b3a60e67201660514cbc91/1639163408841/Eric_Bradlow.jpg Team Profiles - Eric Bradlow https://www.gbklitigation.com/team-profiles/melanie-oltmann monthly 0.5 2021-09-23 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/61b3b389bb398e1ad4512c29/1639166860177/360-Edit+copy.jpg Team Profiles - Melanie Oltmann - Melanie Oltmann Vice President Based in Austin, Melanie is a Vice President at GBK Collective with more than 15 years of experience in marketing research, research operations, project management and strategic consulting. Melanie earned her B.S. from Texas A&M University, studying food science and technology. https://www.gbklitigation.com/white-papers daily 0.75 2021-03-25 https://www.gbklitigation.com/white-papers/newmeasuresofcllumpiness-lsf4b monthly 0.5 2020-12-08 https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf0eecfb9515f1124252/1607467096500/rafaela-biazi-kV3yiegGJUQ-unsplash.jpg White Papers - New Measures of Clumpiness for Incidence Data https://static1.squarespace.com/static/605caec7ecfb9515f112399c/t/605caf0eecfb9515f1124255/1607467096503/Bradlow_Eric.jpg White Papers - New Measures of Clumpiness for Incidence Data - ABOUT THE AUTHOR Eric Bradlow GBK Co-Founder and Vice Dean for Analytics at the Wharton School READ MORE